Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Target Campaign and Sales Support

Ralf Kauffmann Campaign and Sales Support Advertising Wednesday, 21 October 2026

Target

Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.

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Guangzhou Metro Spirit Lightbox Poster

Zhaohui Lu Lightbox Poster Advertising Tuesday, 20 October 2026

Guangzhou Metro Spirit

Guangzhou Metro Spirit is a series of lightbox posters created for a city metro system. The posters show young workers in scenes of technology, service, design, construction and culture. Strong contrasting colors, bold graphics and short text give the series a modern and youthful look. Each poster is made with acrylic and high-brightness LED lights with low energy use. Eight posters are installed in each of twenty-four stations. The series communicates the professionalism and the diversity of the metro services.

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Namito Commercial Art Toy Image

Ge Zhang Commercial Art Toy Image Advertising Monday, 19 October 2026

Namito

Namito is a virtual art toy image created for commercial use. Namito is a girl with peach-shaped lips, a red mushroom hairstyle and headgear shaped like rabbit ears. She wears a red dress and stands with her hands in her pockets and her eyes closed. Her pouted lips form two hearts and the letter X, a sign of loving the world while refusing what is bad. The character appears in pictures, videos, exhibitions and printed goods. Namito is intended to reduce mental stress and to encourage people to be themselves.

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HYZY World Youth Activity Center Corporate Identity

ECUST | CRE+ Design Hao SHAN Corporate Identity Advertising Sunday, 18 October 2026

HYZY World Youth Activity Center

The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.

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Doritos Rainbow Digital Campaign

Dennis Furniss Digital Campaign Advertising Saturday, 17 October 2026

Doritos Rainbow

One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.

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Glasses Theme Park

Be Genius Design Theme Park Advertising Friday, 16 October 2026

Glasses

Dakang is a theme park created for the Dakang Community in Shenzhen. The park celebrates the local eyeglasses making industry through a colorful design based on eyeglass patterns. Interactive screens, curved mirrors and benches in varied shapes invite relaxation, play and photography for visitors of all ages. The installation is made of stainless steel, LED electronic screens and printed light boxes, and measures 24000 by 400 by 3500 millimeters. A long damaged building wall beside the park was repaired to harmonize with the surroundings.

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Design of the Day

Design of the DaySpecial CoverageWednesday, 14 October 2026

Amazing Design. Good Design. Best Design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference in the world. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

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