Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Love Art Campaign

Daniel da Hora Campaign Advertising Thursday, 12 November 2026

Love Art

In its inaugural campaign, Winghook embarks on a bold and artistic endeavor aimed at making a resounding statement. Employing a meticulous fusion of digital manipulation and artistic reinterpretation, Winghook incorporates renowned masterpieces from Art History into its narrative. Through skillful manipulation, the campaign challenges viewers to discern incongruities, with precision and attention to detail. By juxtaposing familiar classics with innovative twists, Winghook not only invites contemplation but also asserts its prowess in safeguarding the integrity of artistic treasures.

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Glasses Theme Park

Be Genius Design Theme Park Advertising Wednesday, 11 November 2026

Glasses

Dakang is a theme park created for the Dakang Community in Shenzhen. The park celebrates the local eyeglasses making industry through a colorful design based on eyeglass patterns. Interactive screens, curved mirrors and benches in varied shapes invite relaxation, play and photography for visitors of all ages. The installation is made of stainless steel, LED electronic screens and printed light boxes, and measures 24000 by 400 by 3500 millimeters. A long damaged building wall beside the park was repaired to harmonize with the surroundings.

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Seaside Home For Music Fans Marketing

Tmall Home Marketing Advertising Tuesday, 10 November 2026

Seaside Home For Music Fans

Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended.

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Vivo X80 Product Promotion

OUTPUT Product Promotion Advertising Monday, 9 November 2026

Vivo X80

Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display.

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The Kaobei Cultural Promotion Cup

Yen Chang Chen Cultural Promotion Cup Advertising Sunday, 8 November 2026

The Kaobei

The Kaobei Cup is a ceramic design that transforms everyday vernacular expressions into tangible objects for communication and interaction. Inspired by daily conversations and digital culture, it converts commonly spoken phrases into visual forms that enable emotional expression and social connection. Beyond its function as a cup, it acts as a cultural interface, turning language into a shared and interactive experience across physical and social contexts. It creates a repeatable system that can expand across different languages and cultural contexts, enhancing its scalability and impact.

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Electric Meets Reality In Store Experience Wall

Mark Boey In Store Experience Wall Advertising Saturday, 7 November 2026

Electric Meets Reality

Electric Meets Reality is an interactive projection mapping installation built for a car dealership. The wall measures 6500 millimetres wide and 2000 millimetres high. Its sculpted surface is handmade from epoxy resin and wood with three-dimensional printed parts, and remains a white and elegant relief when the projectors are off. Three projectors add eight minutes of animation and colour. The projections stand for electricity and the sculpture stands for reality. The installation explains range, charging, safety and performance to visitors considering an electric car.

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Designer of the Day

Designer of the DaySpecial CoverageThursday, 5 November 2026

World's Best Designers, Artists and Architects.

Good design deserves great recognition. Everyday, we are pleased to feature amazing designers who create original and innovative designs, architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s most talented designers. Checkout an award-winning design portfolio today and get your daily design inspiration.

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