Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.
The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.
Nanpi Hardware is a brand identity created for a metalworking cluster in Nanpi County, Hebei, China. The mark combines a square and a circle drawn with tangent geometry. The resulting form reads as a gate and also as a target reticle, expressing focused precision. The positive space suggests the letter N, and a calibrated slit reveals the letter P in the negative space. A two parameter study generated 147 variants, each tested for clarity at 10 mm. The geometry also supports a three dimensional totem whose key views match the flat logo.
Kokorozashi Mirror is a corporate identity signage installation created for Mitsui & Co., Ltd. The signage is placed in a station passage that connects to the company headquarters. Photographs of employees and workplace scenes represent ten business divisions. Handwritten messages overlaid on the images express the aspirations of each division. A mirror stands at the end of the passage and carries the brand tagline It all begins with Kokorozashi. Viewers see their own reflection together with the message, which invites personal reflection.
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Zona is the first hard seltzer of Angola, bridging local heritage with a contemporary aesthetic, featuring a brand identity inspired by the Huambo springs and the Okavango River. The design centers on a contemporary, bold aesthetic that uses monochromatic fruit based palettes and geometric icons to draw focus. A custom logotype incorporates a hidden water splash, symbolizing the essence of life and flow of the rivers. By combining vibrant colors with a clean, white based layout, Zona offers a fresh, uplifting visual experience that celebrates its origins through a young, design forward lens.
Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests.
Innovation Competition is the visual identity created for an innovation competition organized by a municipality in Istanbul. The identity is built on an apple figure combined with circuit lines, referring to the story of Isaac Newton and to technology. The program covers both digital and printed items. Stage videos, animated backgrounds and a digital art exhibition present the selected projects. Social media visuals, web banners and screen content support visibility, while posters, invitations and certificates complete the event experience.
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