Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Lays Heartwork Campaign

PepsiCo Design and Innovation Campaign Advertising Tuesday, 15 September 2026

Lays Heartwork

Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.

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Love Art Campaign

Daniel da Hora Campaign Advertising Monday, 14 September 2026

Love Art

In its inaugural campaign, Winghook embarks on a bold and artistic endeavor aimed at making a resounding statement. Employing a meticulous fusion of digital manipulation and artistic reinterpretation, Winghook incorporates renowned masterpieces from Art History into its narrative. Through skillful manipulation, the campaign challenges viewers to discern incongruities, with precision and attention to detail. By juxtaposing familiar classics with innovative twists, Winghook not only invites contemplation but also asserts its prowess in safeguarding the integrity of artistic treasures.

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Small Town Tourism Advertising

Meng Chih Chiang Tourism Advertising Advertising Sunday, 13 September 2026

Small Town

Taiwan Small Town Ramble is a tourism advertising campaign created to promote the small towns of Taiwan. The campaign uses buses in Singapore that carry a three-dimensional installation of a traditional Taiwanese house. A swallowtail roof, a local architectural style, is placed on the top of each bus. Decorative tiles with floral patterns cover the lower half. Both elements are iconic images of traditional Taiwanese towns. A sculpted swallow nest, long seen as a symbol of wealth and prosperity, completes the installation.

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Insecta Iridesse Print Sales Catalogue

Plus Collaboratives Print Sales Catalogue Advertising Saturday, 12 September 2026

Insecta Iridesse

Insecta Iridesse is a print sales catalogue created to present metallic printing effects. The catalogue replaces the standard colour swatch with a fictional explorer's journal that documents imaginary rare insect species. Thirty gem-like jewellery pieces, including bracelets, necklaces, hairpieces, earrings and brooches, are made almost entirely of paper and printed with speciality gold, silver and white inks. The folio holds folded maps, tickets, newspaper clippings and certificates on coated and uncoated paper stock. Viewers are invited to inspect each print effect closely.

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Namuh Investment Brand Design

Jangsoon Choe Brand Design Advertising Friday, 11 September 2026

Namuh Investment

Namuh Investment Rebranding is a brand identity design created for an investment platform aimed at Millennials and Gen Z. The rebranding moves the platform beyond stock trading toward personal growth through investing. A design system based on a door motif symbolizes new opportunities and is applied consistently across customer touchpoints. Imaginative illustrations present investing as intuitive and approachable. The Daily Shift concept encourages everyday spending to be turned into future-oriented investment.

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2020 Super Star Sports Performance Event

Andre Tehhsi Chen Sports Performance Event Advertising Thursday, 10 September 2026

2020 Super Star

2020 Super Star is an advertising campaign created for an annual sports event held by the Taiwan government at Taipei Arena. The campaign promotes physical education and connects different sports with the public. The typography transforms calligraphy forms and includes sports elements such as archery and tennis courts. The color plan is drawn from the archery target, using indigo, red and gold with black and white. The campaign includes posters, brochures, kinetic pictograms, television commercials, motion graphics and digital signage.

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