Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

5 Senses Design
Promotion
Sunday, 26 April 2026

Recruitment Branding

Every spring, major internet companies conduct recruitment campaigns focused on university students, especially for internships. At the end of 2020, 5 Senses Design was commissioned by Tencent to create a visual packaging solution for their 2021 spring internship campaign. The design aligns with Tencent's slogan, showcasing creativity and appealing to young audiences while conveying a trendy image. The campaign achieved impressive results, with over 100,000 views and 1,000 positive comments, receiving favorable feedback from students and enhancing Tencent's employer brand among youth.

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Daichi Takizawa
Corporate Identity Signage
Saturday, 25 April 2026

Kokorozashi Mirror

This display visually expresses the roles of each business division, based on Mitsui and Co.'s brand tagline: It all begins with Kokorozashi. Onsite scenes of each division and their employees are displayed in the station passage connecting to the headquarters. Overlaid handwritten messages embody the aspirations of each division. At the end of the passage is a mirror. Viewers can see themselves with the Kokorozashi message overlaid, creating more personal impact. This visual communication conveys Mitsui and Co.'s aspirations and varied businesses to both employees and visitors.

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Guangzhou Ace
Brand Identity
Friday, 24 April 2026

Sinochem Charging Station

The visual identity system, inspired by the signature peony motif, leverages a morphological evolution logic of petal to leaf to vine to plug, creating a consistent visual language that seamlessly blends Eastern aesthetic heritage with modern technological sophistication. This approach successfully achieves four strategic objectives: inheriting group culture, improving brand recognition, promoting sustainable development, and guaranteeing consistent execution across all touchpoints.

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HUY NGUYEN TRAN
Branding and Packaging
Thursday, 23 April 2026

Huong Incense

Huong Vietnamese Incense reframes Vietnamese ancestor worship as a calm, contemporary ritual through an integrated system of visual language, packaging structure, and digital interaction. A smoke inspired logo, Five Elements color logic, and heritage S form patterns define the graphics. A hexagonal master box based on Six Harmonies and three panel inner boxes derived from three compartment house and altar layouts guide the unboxing. The Gap Meet website adds a starfield interface where ancestral silhouettes emerge from the user's shadow.

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Cansu Dagbagli Ferreira
Brand Identity
Wednesday, 22 April 2026

Sprouties

Sprouties is a farm to cat grass brand, which has a delivery model centered on nutrient density and supply chain transparency. It is the first brand to offer fresh, gourmet cat grass in the Uae. Moving away from traditional pet industry cliches, the visual identity uses a Natural Luxury concept, blending deep greens with refined creams with a custom logotype. A cat icon is hidden in the i letter. The project centerpiece is its dual purpose packaging: a perforated structural sleeve that transforms into a minimalist decorative object for modern interiors once unboxed.

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Ziyang Wang
Brand Experience
Tuesday, 21 April 2026

In Scene

My Scene in Shanghai is an integrated brand renewal strategy for Shanghai Coffee, transforming coffee consumption into an immersive Haipai cultural experience. By combining narrative driven design, visual identity, packaging, retail scenes, and interactive media, the project turns everyday consumption into a participatory urban performance, positioning the brand as a contemporary cultural symbol of Shanghai.

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Design team of the day
Special Coverage
Sunday, 19 April 2026

World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

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Design to Do features advertising and marketing that moves, motivates and engages the billions.

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