The iconic brand Pepsi went “back to the future” and launched an integrated effort with digital content, cinema programs and more to celebrate its role in one of the biggest movie franchises of all time. In the popular film, Pepsi Perfect was sold at the Café 80’s in 2015. The commemorative design stayed as close to the original prop as possible while making a few tweaks that elevated it to the standard of today’s market. The design of the special packaging created for a small batch of bottles featured the date and time, tapping into the strong emotional attachment of the movie’s fan base.
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