Branding - Design to Do

Designer / Brand: Yunzi Liu Design: Branding Category: Advertising

Viennart Academy

Viennart Academy, an emerging art institution nestled in Vienna, USA, epitomizes a harmonious fusion of time-honored customs and cutting-edge approaches within its visual identity design. The emblematic logo, delicately crafted to depict the initials VAA, serves as a metaphor for art's profound reflection of existence itself. Through the juxtaposition of solid and outlined shapes, it captures the essence of light and shade inherent in the realm of studio art. The rhythmic repetition of parallelograms resonates deeply with the academy's unwavering dedication to fostering creativity.

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Tels Cargo

Tels Cargo is a brand identity created for a European transportation company focused on automotive cargo. The logo keeps the original typography, colour palette and five-stripe symbol of a pallet, so recognition is retained. A circular element represents the sun and light. The letters G and O in the word Cargo are joined to suggest movement. The identity is applied to truck designs, wall calendars, office supplies, greeting cards, water bottles, bags, wall clocks, exhibition stands and gifts. A grey and orange palette supports a modern and professional appearance.