Design to Do

Joshua Grant Rayner

Events Promotional Product

Friday, 25 October 2024

Cap Pac

Cap Pac is a marketing tool tailored for outdoor events. Designed to increase uptake and widening the appeal of brands promotional products, by offering multiple fun, interactive and useful products for the consumer. The configuration of the Sign/Drinks Carrier and two detachable Sun Visors fitting around each other, fully utilising the material. All these products are made from a single sheet of card making them cheap to deliver and easy to distribute at the event. Manufactured in the most sustainable way possible, with each CapPac produced actually having a positive impact to the planet.

Ralf Kauffmann

Campaign and Sales Support

Thursday, 24 October 2024

Target

In 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.

Yingbo Qiao

Integrated Advertising Campaign

Wednesday, 23 October 2024

Don't Lose Your Biculutural

For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.

Ralf Kauffmann

Sneakers Box

Tuesday, 22 October 2024

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

Fabiano Dalmácio

Social Ad

Monday, 21 October 2024

Full Moon

On Halloween 2020 while the whole world was talking about a special full moon which was visible in all parts of the globe, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night. Agency: Rothco, part of Accenture Interactive | Client: Guinness

PepsiCo Design and Innovation

Campaign

Sunday, 20 October 2024

Lays Heartwork

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

Design to Do

Cap Pac

Target

Don't Lose Your Biculutural

BSTN Raffle

Full Moon

Lays Heartwork

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Cap Pac

Target

Don't Lose Your Biculutural

BSTN Raffle

Full Moon

Lays Heartwork

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER