Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Beer Culture 2020

Austria's innovation leader in brewing Brau Union Osterreich published an Austrian beer culture report in 2020. It represents a survey of the Austrian beer culture, seeking to improve it constantly. A study was carried out across Austria in cooperation with the market research institute. It is representative for Austria's population and therefore delivers many important insights. Questions about the importance of beer specialties, drinking habits, raw materials and sustainable beer production were answered in a representative manner.

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Pride Shrike

The mascot design of Pingtung city has long been monkeys because the old name of Pingtung is "Ahou", which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected brown shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. The games cheer not only for the winners, but all athletes as they all make us proud.

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The 15th Games of Jiangxi

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters. This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture. This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.

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Out Here Its Dew

With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.

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Wa Lana Waqfa brand

Wa Lana Waqfa (let us pause) is a daily political show that focuses on current affairs news. It shed the light on a news event and analyze it in depth. The design team did a full rebrand (opener, studio, in-show graphics, promo..) to really reflect the concept of the show, which revolves around “highlighting” and “stopping” at a certain subject. The first letter in the show’s name shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents a pause (the name of the show).

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Daikure

The posters were part of the brand identity of Daikure, a world leading Japanese manufacturing company in heavy industry. With real employees as the model, the attitude of authenticity and craftsmanship, the breakthrough and boldness in the profession, the heritage were the concept delivered by the focus of facial expression, the eyes and the posture. The contrast and the light arrangement revealed the solid energy.

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