Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Viennart Academy

Viennart Academy, an emerging art institution nestled in Vienna, USA, epitomizes a harmonious fusion of time-honored customs and cutting-edge approaches within its visual identity design. The emblematic logo, delicately crafted to depict the initials VAA, serves as a metaphor for art's profound reflection of existence itself. Through the juxtaposition of solid and outlined shapes, it captures the essence of light and shade inherent in the realm of studio art. The rhythmic repetition of parallelograms resonates deeply with the academy's unwavering dedication to fostering creativity.

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Love Art

In its inaugural campaign, Winghook embarks on a bold and artistic endeavor aimed at making a resounding statement. Employing a meticulous fusion of digital manipulation and artistic reinterpretation, Winghook incorporates renowned masterpieces from Art History into its narrative. Through skillful manipulation, the campaign challenges viewers to discern incongruities, with precision and attention to detail. By juxtaposing familiar classics with innovative twists, Winghook not only invites contemplation but also asserts its prowess in safeguarding the integrity of artistic treasures.

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Doritos Rainbow

To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.

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Buddy

The new design of the Buddy Workwear Manufacture brand creates a fresh, clear appearance. The dark blue presents as the core color the products, letting the colors and photos work. The light blue is the accent and at the same time highlight color of the design. Both colors harmonies around the products, they complement each other like buddies. The new brand name is the core of the new identity: Buddy expresses the new attitude just by reading it. In the design and wording, buddy comes to life: clear, striking colors and straight typography.

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Insecta Iridesse

The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer's journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.

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Transatlantic Innovation Week 2023

The Transatlantic Innovation Week, organized by the U.S. Embassy and all five consulates general, is a multi-day event that focuses on the German-American partnership and its broad innovative power. Under this year's motto creativity unbound, an event trailer, landing page and an entire social media toolset were designed for the event partners. The event key visual combines the motto with the idea of partnership as the overarching message.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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