Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Ralf Kauffmann
Campaign and Sales Support
Tuesday, 18 August 2026

Target

Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.

Continue reading

 

Yingbo Qiao
Integrated Advertising Campaign
Monday, 17 August 2026

Don't Lose Your Biculutural

Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.

Continue reading

 

Ralf Kauffmann
Sneakers Box
Sunday, 16 August 2026

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

Continue reading

 

Fabiano Dalmácio
Social Ad
Saturday, 15 August 2026

Full Moon

Full Moon is a social media advertisement created for Guinness. The visual was published in Facebook and Instagram feeds and stories on Halloween night in 2020, when a rare blue moon was visible around the world. The image was produced through retouching and photo manipulation in Adobe Photoshop. High resolution moon references, brand images and beer textures were combined in layers to form a single picture. The intention was to join a global conversation with a simple link between the moon and a glass of beer.

Continue reading

 

PepsiCo Design and Innovation
Campaign
Friday, 14 August 2026

Lays Heartwork

Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.

Continue reading

 

Andre Tehhsi Chen
Sports Performance Event
Thursday, 13 August 2026

2020 Super Star

2020 Super Star is an advertising campaign created for an annual sports event held by the Taiwan government at Taipei Arena. The campaign promotes physical education and connects different sports with the public. The typography transforms calligraphy forms and includes sports elements such as archery and tennis courts. The color plan is drawn from the archery target, using indigo, red and gold with black and white. The campaign includes posters, brochures, kinetic pictograms, television commercials, motion graphics and digital signage.

Continue reading

 

ABOUT ME

Design to Do features advertising and marketing that moves, motivates and engages the billions.

RECENT POSTS

 

NEWSLETTER

Subscribe to our newsletter to get notified about new posts, informations and updates.

ENCYCLOPEDIA

Search for any topic related to art, design, engineering, innovation and architecture in the Design+Encyclopedia.

TAGS

#campaignandsalessupport #integratedadvertisingcampaign #sneakersbox #socialad #campaign #sportsperformanceevent

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

RANKINGS

PATRONS

DISCOVER