Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Tmall Home
Marketing
Monday, 11 May 2026

Seaside Home For Music Fans

This comprehensive marketing plan successfully improved the exposure, audience interaction, and social sharing of the brand and the festival through precise scenario positioning and immersive experience design. The offline exhibition areas attracted over 70,000 audiences, while online topic exposure exceeded 400 million views. The five major brands increased the attention of audiences to their new products through traffic sharing and scenario based experience design. The project validated that the marketing model of business collaborating with culture is effective among young people.

Continue reading

 

Digital Panorama
Product Launch
Sunday, 10 May 2026

TopolinoWorld

Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called Topolino World using CGI techniques, where every feature, rechargeability, agility, compact design and eco friendly approach came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.

Continue reading

 

Centrick
Advertising
Saturday, 9 May 2026

Monumental Hello

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

Continue reading

 

PepsiCo Design and Innovation
Beverage
Friday, 8 May 2026

Pepsi Smart Can

In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation, those thirsty for more, to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, the Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.

Continue reading

 

Wu yao
Visual Identity
Thursday, 7 May 2026

Wudang Blessing

This project reinterprets Wudang cultural IPs Zhenwu Emperor Five Gods of Wealth Fu Lu Shou and Taizi Slope studying blessings through contemporary art. It builds a brand visual system with vector graphics, modular patterns, and a mountain inspired color palette Q style deities, including the golden toad and Three Stars, extend from packaging to digital media, revitalizing Wudang heritage for global audiences.

Continue reading

 

Cansu Dagbagli Ferreira
Branding and Packaging
Wednesday, 6 May 2026

Zona

Zona is the first hard seltzer of Angola, bridging local heritage with a contemporary aesthetic, featuring a brand identity inspired by the Huambo springs and the Okavango River. The design centers on a contemporary, bold aesthetic that uses monochromatic fruit based palettes and geometric icons to draw focus. A custom logotype incorporates a hidden water splash, symbolizing the essence of life and flow of the rivers. By combining vibrant colors with a clean, white based layout, Zona offers a fresh, uplifting visual experience that celebrates its origins through a young, design forward lens.

Continue reading

 

ABOUT ME

Design to Do features advertising and marketing that moves, motivates and engages the billions.

RECENT POSTS

 
  • Red Fort Center
    Red Fort Center

    Visitor Orientation by SIDDHARTH BATHLA

    Friday, 10 July

  • 160X 5 Pro
    160X 5 Pro

    Track Shoes by Long Zhang

    Thursday, 9 July

  • Hinemosu 30
    Hinemosu 30

    Computer Display by Yuichiro Katsumoto

    Wednesday, 8 July

NEWSLETTER

Subscribe to our newsletter to get notified about new posts, informations and updates.

ENCYCLOPEDIA

Search for any topic related to art, design, engineering, innovation and architecture in the Design+Encyclopedia.

TAGS

#marketing #productlaunch #advertising #beverage #visualidentity #brandingandpackaging

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

RANKINGS

PATRONS

DISCOVER