Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Transatlantic Innovation Week 2023

The Transatlantic Innovation Week, organized by the U.S. Embassy and all five consulates general, is a multi-day event that focuses on the German-American partnership and its broad innovative power. Under this year's motto creativity unbound, an event trailer, landing page and an entire social media toolset were designed for the event partners. The event key visual combines the motto with the idea of partnership as the overarching message.

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Buddy

The new design of the Buddy Workwear Manufacture brand creates a fresh, clear appearance. The dark blue presents as the core color the products, letting the colors and photos work. The light blue is the accent and at the same time highlight color of the design. Both colors harmonies around the products, they complement each other like buddies. The new brand name is the core of the new identity: Buddy expresses the new attitude just by reading it. In the design and wording, buddy comes to life: clear, striking colors and straight typography.

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Saia 100 Year Museum Truck

The Saia 100 Year Museum Truck showcases Saia LTL Freight's century-long history, along with its interactive trucking-related artifacts and truck driver simulator. The Mobile Truck Museum immerses visitors in a classic American success story. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in American history. The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends.

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Haokan City

Haokan City is an online and offline video creation activity focusing on city brands. Taking cultural inheritance and heritage protection as the main point, it carries out the layout and visual upgrade of rejuvenating traditional culture from creation guidance, and creative collection, by video platform content ecology. It encourages young creators to explore and spread their own traditional culture and realizes the combination of urban cultural genes and new communication.

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Mission Sleep Fitness

Eight Sleep launched their 2022 Year in Sleep: Mission Sleep Fitness. This is Eight Sleep's spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design. Their members had their data showcased as a story in the app, and had options to share the unique avatars they received based on all their health and sleep metrics. The main challenge designers faced was contextualizing sleep and health data in a fun and engaging way while staying true to the science and being plain language enough for any outsider to understand.

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Guangzhou Metro Spirit

The lightbox posters showcase the professionalism and diversity of its services through modern young enterprise workers. The creators draw inspiration from the fast-paced life of cities and the working attitude of young people, creating a vibrant and youthful feel with contrasting colors, graphics, and simple text. Scenes such as technology, service, design, construction, and culture reflect the professionalism and diversity of Guangzhou Metro.

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