Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Sogno Jewelry Design

This project aimed to create Sogno's unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno's circle symbolizes a ring, a medium that embodies the special connection between two people (lovers, friends, or family). This circle signifies the creation and development of relationships and building lasting values that connect to Sogno's philosophy of the non-retrogressive cycle, the most basic principle of nature.

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Nissan Skyline

The Skyline, first introduced in 1957, is a premium sport sedan representing Nissan and has been followed by many Japanese customers for 62 years. Successive Skylines have evolved by adopting the most advanced technology at the time consistently. And now the all-new Skyline equipped with ProPILOT 2.0, the world’s first advanced driver-assistance systems hits the streets. It is a model exploring fun to drive in the new era.

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Electric Meets Reality

MG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.

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Cap Pac

Cap Pac is a marketing tool tailored for outdoor events. Designed to increase uptake and widening the appeal of brands promotional products, by offering multiple fun, interactive and useful products for the consumer. The configuration of the Sign/Drinks Carrier and two detachable Sun Visors fitting around each other, fully utilising the material. All these products are made from a single sheet of card making them cheap to deliver and easy to distribute at the event. Manufactured in the most sustainable way possible, with each CapPac produced actually having a positive impact to the planet.

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Target

In 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.

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Don't Lose Your Biculutural

For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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