Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

iflytek Co.,Ltd.
IP Character
Friday, 25 September 2026

Fiery Spark Feifei

Fiery Spark Feifei is a brand character created for iFLYTEK, a company working in the field of artificial intelligence. The character has a simple form with sleek lines and a friendly appearance. White is the dominant color, expressing open possibilities in the artificial intelligence field, while accent colors are taken from the brand logo. Fiery Spark Feifei acts as an online assistant on the company website and applications, offering question and answer services. The character also appears in cultural products, campaigns and exhibitions.

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PepsiCo Design and Innovation
Stainless Steel Bottle
Thursday, 24 September 2026

Gatorade Rookie Bottle

Gatorade Rookie Bottle is an insulated stainless steel water bottle designed for young athletes. The reduced size is easier for children to hold and drink from. A built-in carrying handle supports mobility, and a dent-resistant shell protects the bottle when dropped. A leak-proof straw cap limits spills. The double-wall stainless steel interior provides more than 24 hours of insulation. The design was developed with feedback from parents and youth athletes, who identified mobility, durability and cleanability as the main needs.

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5 Senses Design
Promotion
Wednesday, 23 September 2026

Recruitment Branding

Recruitment Communication is a visual identity created for a technology company intern recruitment campaign. The main visual shows a figure beside a central sphere, while ripples stand for the growing influence of individuals in the digital age. Concept sketches were prepared in Photoshop and Illustrator, three-dimensional elements and scenes were built in Cinema 4D, and the animated version was edited in After Effects. The layout adapts to social media, websites and large printed posters. The design presents the recruitment process clearly to young job seekers.

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Daichi Takizawa
Corporate Identity Signage
Tuesday, 22 September 2026

Kokorozashi Mirror

Kokorozashi Mirror is a corporate identity signage installation created for Mitsui & Co., Ltd. The signage is placed in a station passage that connects to the company headquarters. Photographs of employees and workplace scenes represent ten business divisions. Handwritten messages overlaid on the images express the aspirations of each division. A mirror stands at the end of the passage and carries the brand tagline It all begins with Kokorozashi. Viewers see their own reflection together with the message, which invites personal reflection.

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Guangzhou Ace
Brand Identity
Monday, 21 September 2026

Sinochem Charging Station

Sinopec Charging Station is a brand identity system created for electric vehicle charging stations. The logo is inspired by a peony motif and turns the growth sequence of petal, leaf and vine into the silhouette of a charging plug. A blue to green gradient links the established corporate palette to renewable energy. The simplified shape stays legible from a distance of up to 50 meters. Leaf and vine forms are reused as ground markings that guide visitors. The system covers signage, digital interfaces, charger design and printed materials.

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HUY NGUYEN TRAN
Branding and Packaging
Sunday, 20 September 2026

Huong Incense

Huong is a branding and packaging project for a contemporary Vietnamese incense brand. The design reinterprets ancestor worship as a calm sensory ritual for younger generations. Colors follow the Five Elements, and the packaging structure is derived from the Six Harmonies and the traditional three compartment house. The set includes a hexagonal master box, six inner incense boxes, two incense holders and printed materials. A companion website named Gap extends the same visual system, allowing visitors to interact with ancestral silhouettes formed from their own shadow.

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Design of the day
Special Coverage
Friday, 18 September 2026

Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

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Design to Do features advertising and marketing that moves, motivates and engages the billions.

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