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Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Moataz Mohamed
Branding Campaign
Saturday, 19 April 2025

Globally Made in Egypt

Samsung's latest campaign blends national pride, sports excellence, and advanced technology to reaffirm its leadership in television innovation. Featuring Ahmed El Gendy, it highlights speed, precision, and quality, traits shared by elite athletes and Samsung’s AI powered TV. With dynamic visuals and immersive storytelling, the campaign showcases El Gendy and Samsung’s commitment to excellence. Globally Made in Egypt, it reflects world class performance and redefines the viewing experience.

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Nargiza Usmanova
Branding
Friday, 18 April 2025

Tels Cargo

The design of Tels Cargo represents a transformation of brand identity, beginning with a new logo that balances its heritage and forward thinking philosophy. The visual language extends across truck decals, promotional materials, and an exhibition stand, each element unified to create a consistent and impactful representation. The cohesive integration of these elements elevates the brand’s presence in the automotive cargo industry, highlighting precision and professionalism throughout. Crafted to resonate across multiple touchpoints, the design conveys strength, innovation, and continuity.

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Be Genius Design
Theme Park
Thursday, 17 April 2025

Glasses

This is an artistic park installation centered around the theme of eyeglasses. The designer incorporates vibrant colors and fashionable elements into the design, integrating them with the eyeglass theme. The installation includes interactive screens, a photo wall, public seating shaped like eyeglasses, and large-scale interactive eyeglass structures, all seamlessly blending into the environment. Visitors can take photos and interact with the installations, enhancing their overall experience. These designs are free of sharp edges, ensuring safety for all.

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Yunzi Liu
Branding
Wednesday, 16 April 2025

Viennart Academy

Viennart Academy, an emerging art institution nestled in Vienna, USA, epitomizes a harmonious fusion of time-honored customs and cutting-edge approaches within its visual identity design. The emblematic logo, delicately crafted to depict the initials VAA, serves as a metaphor for art's profound reflection of existence itself. Through the juxtaposition of solid and outlined shapes, it captures the essence of light and shade inherent in the realm of studio art. The rhythmic repetition of parallelograms resonates deeply with the academy's unwavering dedication to fostering creativity.

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Daniel da Hora
Campaign
Tuesday, 15 April 2025

Love Art

In its inaugural campaign, Winghook embarks on a bold and artistic endeavor aimed at making a resounding statement. Employing a meticulous fusion of digital manipulation and artistic reinterpretation, Winghook incorporates renowned masterpieces from Art History into its narrative. Through skillful manipulation, the campaign challenges viewers to discern incongruities, with precision and attention to detail. By juxtaposing familiar classics with innovative twists, Winghook not only invites contemplation but also asserts its prowess in safeguarding the integrity of artistic treasures.

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Dennis Furniss
Digital Campaign
Monday, 14 April 2025

Doritos Rainbow

To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.

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