Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.
The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.
Continue readingEvery spring, major internet companies conduct recruitment campaigns focused on university students, especially for internships. At the end of 2020, 5 Senses Design was commissioned by Tencent to create a visual packaging solution for their 2021 spring internship campaign. The design aligns with Tencent's slogan, showcasing creativity and appealing to young audiences while conveying a trendy image. The campaign achieved impressive results, with over 100,000 views and 1,000 positive comments, receiving favorable feedback from students and enhancing Tencent's employer brand among youth.
Continue readingNamito is a commercial art toy image aiming to meet spiritual needs. The creator endows her with a lovely and cool appearance, using exaggerated appearance features to highlight Namito's unique spiritual personality and conveying the idea of reducing mental stress with artistic appeal. Namito shapes an image of a simple dream-seeker in a prosperous city to call on people to be brave to be themselves instead of caring about others' opinions while changing their thinking through their actions to achieve spiritual freedom.
Continue readingThe installation faithfully reproduces the two mobile phones at a 1:1 scale. It is currently one of the largest single-object mobile phone installations in the world. The design ensures consistency with the actual devices in terms of appearance and detail quality, while incorporating differentiated designs for different target audiences based on gender. Furthermore, radar tracking, body capture, naked-eye 3D, and other technologies are used to integrate rich digital content and create a visually stunning combination of the large screens and the Shanghai Bund landscape.
Continue readingGlobal multimedia campaign by Phillips in Association with Bacs and Russo to promote the sale of a rare Patek Philippe watch, once belonging to Aisin Gioro Puyi, known throughout the world as The Last Emperor, including logo design, cinematic trailer, historic documentary video, catalogue, and exhibition tour with stops in New York, London, Taipei, Singapore and Hong Kong; bringing the unique history and provenance of the watch to life.
Continue readingThe designer, who channeled his creative vision into the event space, created a multilayered visual language that extends from digital to print. While a dynamic atmosphere was created with stage videos and motion graphics, the Nft exhibition highlighted the projects digitally. All design elements, including social media images, web banners and printed materials, contributed to presenting the competition with a professional and consistent visual identity. The technological and aesthetic concept created throughout the event made every moment effective.
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Design to Do features advertising and marketing that moves, motivates and engages the billions.
Coffee Machine by Florian Seidl
Tuesday, 14 AprilExtractor Hob by Fabrizio Crisà
Monday, 13 April3D Animation by Sungkyun Bae
Sunday, 12 April
Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.