Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Baidu Online Network Technology. Beijing
Web Platform
Saturday, 2 November 2024

Haokan City

Haokan City is an online and offline video creation activity focusing on city brands. Taking cultural inheritance and heritage protection as the main point, it carries out the layout and visual upgrade of rejuvenating traditional culture from creation guidance, and creative collection, by video platform content ecology. It encourages young creators to explore and spread their own traditional culture and realizes the combination of urban cultural genes and new communication.

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PepsiCo Design and Innovation
Sports and Beverage
Friday, 1 November 2024

Gatorade Fuel Rover

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

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Shaoyang Chen
Campaign
Thursday, 31 October 2024

Movie Boxed

The Boxed campaign takes a holistic approach to immersing the audience in its message. By using a variety of mediums, including typography, staff badges, and wristbands, the campaign aims to create a comprehensive experience that touches on all aspects of the viewer's senses. Through this approach, the campaign hopes to provoke deeper reflection and introspection, ultimately inspiring positive change and rejecting superficial living.

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RedPeak Global
Social Media Campaign
Wednesday, 30 October 2024

Ride on the Right Track

As the world emerges from the pandemic, sustainability has become a top priority for governments and corporations. Momentum is a company that recognizes the importance of making eco-friendliness accessible to consumers through simple, achievable steps. Momentum aims to change perceptions of needs and behaviors and foster conversations among friends about environmental efforts to drive collective impact. Momentum's design and communication strategy employs organic illustrations, green elements, and friendly messaging to make sustainability inviting and approachable.

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Zhaohui Lu
Lightbox Poster
Tuesday, 29 October 2024

Guangzhou Metro Spirit

The lightbox posters showcase the professionalism and diversity of its services through modern young enterprise workers. The creators draw inspiration from the fast-paced life of cities and the working attitude of young people, creating a vibrant and youthful feel with contrasting colors, graphics, and simple text. Scenes such as technology, service, design, construction, and culture reflect the professionalism and diversity of Guangzhou Metro.

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Named
Brand Identity System
Monday, 28 October 2024

Sogno Jewelry Design

This project aimed to create Sogno's unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno's circle symbolizes a ring, a medium that embodies the special connection between two people (lovers, friends, or family). This circle signifies the creation and development of relationships and building lasting values that connect to Sogno's philosophy of the non-retrogressive cycle, the most basic principle of nature.

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