In the Arabian culture, the word 'Sheikh' describes the highest ranking attained for gratitude, fairness, humbleness and positive leadership. This is how the brand was positioned: slang the target audience could relate to and say in their everyday communication. Common word of mouth that translates to quality, heritage and market leadership. The moustache is the 'Sheikh' trademark, the experienced, iconic male figure of the Middle East. For that, it was used with design elements that were bold, striking, stacked in their lettering and packing an eye catching punch.
For this distance education service campaign, the prints show characters that, even choked by a routine situation, find some time to study. With a lot of humor and a touch of comics style, the design brings a fresh and completely new approach for educational services that are turning into commodities. The illustrations were handmade at first. Then, they were transferred to the computer as a line art drawing for coloring, texturizing, put lights, shadows and volume, in a meticulous work that took 2 (two) months for the illustrator to finish it as we wanted.
Every company has a story that makes them unique, and that story should be articulated in a clear and intelligent manner. The valuable expertise and sense of technical integration will help you construct a powerful message that clearly illustrates corporate philosophy and conceptual landscape. This demand for innovation and creativity should met with the hope that people will think their way into new solutions on their own, but with an emphasis on learning tactical tools and creative processes.
This printed advertising was made for a summertime event in Rome, 2015. A nightlife event where food, drink, music and culture are the core of it. The ad is a mix of iconic symbols that floats around the big typography Gasometro creating a surrealistic mood, every symbol suggest a category and none of them is casual. The color palette refers to a summer sunset sky that is exactly the moment when the event starts. Another relevant symbol is the shadow on the background: it shows the Gasometro, a historical structure in the location that gives the name at the event.
Most companies from financial / bookkeeping industry communicate in an old-fashioned way: realistic photos of formally dressed corporate workers, that shake hands or sign contracts. The visual communication strategy chosen for AccountAnts is absolutely different from what you would normally expect from the above-mentioned organizations. In these social media posts, illustrations creatively present, "The Reason Why" start-ups and other small to medium companies should partner up with AccountAnts, featuring the strengths in an engaging manner.
This corporate film was created as part of marketing communication for Minna Padi, one of well known Indonesia’s securities company, the video itself was released on YouTube and also appear on in-office displays in Minna Padi. The goal from the video is to showcase the Minna Padi business values, ethics, and the direction of the brand going in right now, through compelling, out of the box and inspiring visual storytelling movie.
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