Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

The Year of Roaster

The design concept is a combination of traditional spirit to be suitable for Lunar New Year atmosphere and modern brand visual languages. We assigned each watercolor painting in per month page to tell a bespoke story of a successful and happy moment of banking user which is a good match with a special day or a notable celebration remarked on the calendar. Developing from the bank's logo, patterns with slightly different shades subtly appear page over page to decorate as well as evoke the brand.

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Musik

Band equipments have always been a very traditional art form especially in the aspect of retail. Music360 has chosen to break tradition and present these products in more edgy representations, with the idea of connecting with a younger crowd. This allows them to see and perceive this art form and retail in a different light. With the understanding that customers are more discerning these days and traditional way of product photos do not appeal and connect to them, Music360 seeks to appeal through creative and witty representations.

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Nissan skyline

The all-new SKYLINE has no NISSAN logos anywhere, either with the exterior or the interior. Only Infiniti logo. The car maintains its name as SKYLINE, synonymous with the sport sedan representing Japanese cars for a long time. However, this vehicle is to be introduced as a new SKYLINE under Infiniti brand in Japan. We aimed to realize the worldview of a premium sport sedan only the made-in-Japan vehicle could provide, being different from the glamorous worldview of Infiniti brand or the European taste of BMW, Audi and Mercedes.

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SONY semiconductor branding

This is the Sony branding project for semiconductor products for use in security camera applications. The designs for web sites and exhibitions, which are crucial touch points, were completely redone and new images constructed as part of efforts to strengthen customer relations. Full use was made of the functions of color and form, the essential elements of design, to develop graphic elements that express the distinctive features of the product. These elements were deployed as key visuals to provide the inorganic product with its own expressive face, thereby building up a rich world.

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Domm Restaurant

DOMM is a restaurant in Zurich that offers traditional cuisine from northern Italy. Our client asked for a modern visual image that referenced traditional aspects. We created a pictogram system which incorporates not only the cuisine of northern Italy, but also classic designs and objects from the worlds of fashion, sports, and architecture. The art design style of the past century was the basis of the pictograms’ strict geometrical patterns which were designed using only a few elements.

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Venting sandbag

When people get angry or exercise, who will choose the sandbags and other objects to vent their emotion. Sandbag is everyone can understand the visual language, advertising will the cat and dog metaphor adults’ daily vent, with the visual language expression and communication ability unique. Advertisement ‘I am not your vent sandbag’ let a person enjoys popular support, meaningful, thought-provoking, to a good education and inspiration to people, let more people to protect the cats and dogs, to prevent and protect other animals subjected to abuse.

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