PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers, created in collaboration with award-winning industrial designer Karim Rashid. Featuring culinary, mixology, and beverage innovation, the PepsiCo NSPIRE design approach embodies the fun spirited nature of touchscreen fountain Pepsi Spire and invites consumers to enjoy unique recipes crafted by the company chefs and customizable drinks. PepsiCo NSPIRE provides an opportunity for PepsiCo to engage consumers with Pepsi Spire digital equipment while showcasing culinary innovations.
DOMM is a restaurant in Zurich that offers traditional cuisine from northern Italy. Our client asked for a modern visual image that referenced traditional aspects. We created a pictogram system which incorporates not only the cuisine of northern Italy, but also classic designs and objects from the worlds of fashion, sports, and architecture. The art design style of the past century was the basis of the pictograms’ strict geometrical patterns which were designed using only a few elements.
DORAN DORAN is a liquor brand that proposes dad and daughter have a casual drinking date to break the ice. The brand concept is ’together’ which is consistently delivered in products and graphics. The brand’s name, DORAN DORAN is a pure Korean word that describes the situation or sound in terms of intimate conversation. The visual concept is 'overlapped two different shapes of voice wave’ and this visualizes the moment when two different voices of D(dad and daughter) become harmonized.
Make work days more fun and entertaining with the Tee-Saurus English Office Buddy. Packed with ten top status updates from Very Busy to On Leave, these statuses serves as great updates on the movements like the duration of the vacation. Or simply leaving the contact number in any absence at work. The white box available on some messages can be written using a white board marker and erasable just using a tissue. Other than the ten updates, there are 40 pages of blank paper to scribble and design custom messages. It is designed to be DL size when closed, making it compact to carry around.
In updating the shop’s brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle. The concept for the logo is centred around the image of “a pig wearing spectacles”, which both conveys the brand’s name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the stall’s founding is shown in the curls of the pig’s tail. This modern yet humorous design encapsulates the client’s brand values and culinary heritage of three generations.
The design concept is a combination of traditional spirit to be suitable for Lunar New Year atmosphere and modern brand visual languages. We assigned each watercolor painting in per month page to tell a bespoke story of a successful and happy moment of banking user which is a good match with a special day or a notable celebration remarked on the calendar. Developing from the bank's logo, patterns with slightly different shades subtly appear page over page to decorate as well as evoke the brand.
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