Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

iflytek Co.,Ltd.
IP Character
Thursday, 1 May 2025

Fiery Spark Feifei

Fiery Spark Feifei is an iconic IP character of iFlytek, featuring an amiable dynamic appearance with sleek lines to convey the brand's core values and innovative spirits. This IP character is a perfect combination of technological and artistic aesthetics. It takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude towards users in content co-creation. Fiery Spark Feifei visually forms close ties with the brand's field of operation advanced AI technologies.

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PepsiCo Design and Innovation
Stainless Steel Bottle
Wednesday, 30 April 2025

Gatorade Rookie Bottle

The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.

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5 Senses Design
Promotion
Tuesday, 29 April 2025

Recruitment Branding

Every spring, major internet companies conduct recruitment campaigns focused on university students, especially for internships. At the end of 2020, 5 Senses Design was commissioned by Tencent to create a visual packaging solution for their 2021 spring internship campaign. The design aligns with Tencent's slogan, showcasing creativity and appealing to young audiences while conveying a trendy image. The campaign achieved impressive results, with over 100,000 views and 1,000 positive comments, receiving favorable feedback from students and enhancing Tencent's employer brand among youth.

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Ge Zhang
Commercial Art Toy Image
Monday, 28 April 2025

Namito

Namito is a commercial art toy image aiming to meet spiritual needs. The creator endows her with a lovely and cool appearance, using exaggerated appearance features to highlight Namito's unique spiritual personality and conveying the idea of reducing mental stress with artistic appeal. Namito shapes an image of a simple dream-seeker in a prosperous city to call on people to be brave to be themselves instead of caring about others' opinions while changing their thinking through their actions to achieve spiritual freedom.

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OUTPUT
Outdoor Campaign
Sunday, 27 April 2025

Vivo X Series

The installation faithfully reproduces the two mobile phones at a 1:1 scale. It is currently one of the largest single-object mobile phone installations in the world. The design ensures consistency with the actual devices in terms of appearance and detail quality, while incorporating differentiated designs for different target audiences based on gender. Furthermore, radar tracking, body capture, naked-eye 3D, and other technologies are used to integrate rich digital content and create a visually stunning combination of the large screens and the Shanghai Bund landscape.

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Phillips
Marketing Campaign
Saturday, 26 April 2025

The Imperial Patek Philippe

Global multimedia campaign by Phillips in Association with Bacs and Russo to promote the sale of a rare Patek Philippe watch, once belonging to Aisin Gioro Puyi, known throughout the world as The Last Emperor, including logo design, cinematic trailer, historic documentary video, catalogue, and exhibition tour with stops in New York, London, Taipei, Singapore and Hong Kong; bringing the unique history and provenance of the watch to life.

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