Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Nanpi Hardware

Designed for the Nanpi metalworking cluster, Nexus Gate translates machining excellence into an abstract symbol. A square and circle built from tangent lines create a doorway and a focused reticle. The positive space suggests N, while a calibrated slit reveals P in the negative space. A two parameter study generated 147 options, refined for clarity at 10 mm. The geometry also supports a 3d totem whose key views align with the 2d logo for consistent use from product marks to landmarks.

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Vitto

Vitto is an Italian food brand developed for the UK market with a contemporary visual approach. The design intentionally departs from rustic and traditional codes common in Italian food branding. Instead, it uses vivid colour, simplified illustration and clear typography to express energy, playfulness and emotional warmth, creating a modern and accessible identity for everyday use.

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Unheardible

D-bue is a special kind of music competition: every two years, selected students from German music academies present their individual artistic ideas in a series of concerts. Bloom has developed a customised communication concept for this special format. The focus is on a dynamic sound sculpture created from a 3D sound visualisation. It takes the human ear as its starting point and moulds itself along the sound logo developed for the competition as a symbol of the experimental, the unheard. The neologism Unheardible complements the visual and ensures visibility and recognisability.

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Chinese Lion

Designed limited edition car stickers for the Fengxing T5 Evo car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. At the same time, 3 different colors are provided as options.

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Fiery Spark Feifei

Fiery Spark Feifei is an iconic IP character of iFlytek, featuring an amiable dynamic appearance with sleek lines to convey the brand's core values and innovative spirits. This IP character is a perfect combination of technological and artistic aesthetics. It takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude towards users in content co-creation. Fiery Spark Feifei visually forms close ties with the brand's field of operation advanced AI technologies.

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Gatorade Rookie Bottle

The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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