Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.
Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called Topolino World using CGI techniques, where every feature, rechargeability, agility, compact design and eco friendly approach came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.
Continue readingVespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.
Continue readingIn a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation, those thirsty for more, to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, the Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
Continue readingDesigned limited edition car stickers for the Fengxing T5 Evo car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. At the same time, 3 different colors are provided as options.
Continue readingFiery Spark Feifei is an iconic IP character of iFlytek, featuring an amiable dynamic appearance with sleek lines to convey the brand's core values and innovative spirits. This IP character is a perfect combination of technological and artistic aesthetics. It takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude towards users in content co-creation. Fiery Spark Feifei visually forms close ties with the brand's field of operation advanced AI technologies.
Continue readingThe Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.
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Design to Do features advertising and marketing that moves, motivates and engages the billions.
Sonic Electric Toothbrush by DR.BEI
Sunday, 8 February3D Animation by Jin Jeon
Saturday, 7 FebruaryCommercial Animation by Yen C Chen
Friday, 6 February
Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.