En Vain Baijiu Bar & Restaurant by United Design Practice

United Design Practice Creates The En Vain Baijiu Bar & Restaurant Baijiu Bar & Restaurant

United Design Practice, the creative mind behind the highlighted project Award Winning En Vain Baijiu Bar & Restaurant Baijiu Bar & Restaurant says, Our job is to design a Chinese Baijiu Bar for the young and fashionable. Chinese baijiu, a strong distilled spirit, is perceived to be for an older demographic, dated, boring and old fashioned. This is an exciting opportunity to reinvent the category, in terms of how chinese cultural elements can be interpreted in a fresh manner, yet respectful of its historical context. The name En Vain, French for ‘in vain’, is a direct reference to this playful attitude of how to interpret culture. .

En Vain Baijiu Bar & Restaurant by United Design Practice Images:

VIA: http://competition.adesignaward.com/design.php?ID=45781

End of the article, click here to go back to previous page, or alternatively go back to Design to Do homepage.

Museum of Design
Copyright © 2010 - 2017 Design to Do - designtodo.com - All Articles