Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Nissan skyline

The all-new SKYLINE has no NISSAN logos anywhere, either with the exterior or the interior. Only Infiniti logo. The car maintains its name as SKYLINE, synonymous with the sport sedan representing Japanese cars for a long time. However, this vehicle is to be introduced as a new SKYLINE under Infiniti brand in Japan. We aimed to realize the worldview of a premium sport sedan only the made-in-Japan vehicle could provide, being different from the glamorous worldview of Infiniti brand or the European taste of BMW, Audi and Mercedes.

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SONY semiconductor branding

This is the Sony branding project for semiconductor products for use in security camera applications. The designs for web sites and exhibitions, which are crucial touch points, were completely redone and new images constructed as part of efforts to strengthen customer relations. Full use was made of the functions of color and form, the essential elements of design, to develop graphic elements that express the distinctive features of the product. These elements were deployed as key visuals to provide the inorganic product with its own expressive face, thereby building up a rich world.

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Domm Restaurant

DOMM is a restaurant in Zurich that offers traditional cuisine from northern Italy. Our client asked for a modern visual image that referenced traditional aspects. We created a pictogram system which incorporates not only the cuisine of northern Italy, but also classic designs and objects from the worlds of fashion, sports, and architecture. The art design style of the past century was the basis of the pictograms’ strict geometrical patterns which were designed using only a few elements.

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Venting sandbag

When people get angry or exercise, who will choose the sandbags and other objects to vent their emotion. Sandbag is everyone can understand the visual language, advertising will the cat and dog metaphor adults’ daily vent, with the visual language expression and communication ability unique. Advertisement ‘I am not your vent sandbag’ let a person enjoys popular support, meaningful, thought-provoking, to a good education and inspiration to people, let more people to protect the cats and dogs, to prevent and protect other animals subjected to abuse.

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Barb Perfume

Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.

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Classical Raya

One thing about Hari Raya – it is that timeless Raya songs of yesteryear still remain close to people’s hearts up until today. What better way to do all that than with a 'Classical Raya' theme? To bring forth the essence of this theme, the gift hamper catalog is designed to resemble an old vinyl record. Our goal was to: 1. Create a special piece of design, rather than pages comprised of product visuals and their respective prices. 2. Generate level of appreciation for the classical music and traditional arts. 3. Bring out the spirit of Hari Raya.

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