The new design of the Buddy Workwear Manufacture brand creates a fresh, clear appearance. The dark blue presents as the core color the products, letting the colors and photos work. The light blue is the accent and at the same time highlight color of the design. Both colors harmonies around the products, they complement each other like buddies. The new brand name is the core of the new identity: Buddy expresses the new attitude just by reading it. In the design and wording, buddy comes to life: clear, striking colors and straight typography.
LAXART is a museum that brings LA artists and artworks based on LA into one space. The new LAXART logo celebrates the life found beating throughout the city through its multiple colors and layers of X-shaped lines. The colors and X's build on each other to represent the diversity found in Los Angeles. The logo can also adapt to a variety of surfaces and mediums, subtly shifting from print, to web, and other interactive environments to accommodate to a continually shifting city.
To create more engagement, we introduce ‘ScreenSync’ technology where viewers can discover secrets that are not in the film but only be found by scanning the QR Code appearing at www.akeladin.com on their desktop with their iOS and Android device. Then their mobile device will be syncing with the film and also turning it to be the Remote Control, kind of. Whenever they see the ‘Secret Icon’ on the scene that has the secret, they can interact with their mobile device to discover all the secrets and even share some secrets to their social network, creating huge virals for the campaign!
When people get angry or exercise, who will choose the sandbags and other objects to vent their emotion. Sandbag is everyone can understand the visual language, advertising will the cat and dog metaphor adults’ daily vent, with the visual language expression and communication ability unique. Advertisement ‘I am not your vent sandbag’ let a person enjoys popular support, meaningful, thought-provoking, to a good education and inspiration to people, let more people to protect the cats and dogs, to prevent and protect other animals subjected to abuse.
Band equipments have always been a very traditional art form especially in the aspect of retail. Music360 has chosen to break tradition and present these products in more edgy representations, with the idea of connecting with a younger crowd. This allows them to see and perceive this art form and retail in a different light. With the understanding that customers are more discerning these days and traditional way of product photos do not appeal and connect to them, Music360 seeks to appeal through creative and witty representations.
Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.
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