As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.
Worth Rent a car is very successful, fast growing car rental service. Nowadays, there are no industries without challenges or stiff competitions. No matter how small or big your are, you have to join the market race in order to gain more customers, sell more products, or increase the growth of your business. Those who are ready to invest smartly in promotion have more chances to succeed and stay on the top. That’s why companies feel comfortable to work with Nikola Vucicevic aka Designer and Gentleman, because helping them out in reaching all goals in very practical and economical way.
PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers, created in collaboration with award-winning industrial designer Karim Rashid. Featuring culinary, mixology, and beverage innovation, the PepsiCo NSPIRE design approach embodies the fun spirited nature of touchscreen fountain Pepsi Spire and invites consumers to enjoy unique recipes crafted by the company chefs and customizable drinks. PepsiCo NSPIRE provides an opportunity for PepsiCo to engage consumers with Pepsi Spire digital equipment while showcasing culinary innovations.
DOMM is a restaurant in Zurich that offers traditional cuisine from northern Italy. Our client asked for a modern visual image that referenced traditional aspects. We created a pictogram system which incorporates not only the cuisine of northern Italy, but also classic designs and objects from the worlds of fashion, sports, and architecture. The art design style of the past century was the basis of the pictograms’ strict geometrical patterns which were designed using only a few elements.
DORAN DORAN is a liquor brand that proposes dad and daughter have a casual drinking date to break the ice. The brand concept is ’together’ which is consistently delivered in products and graphics. The brand’s name, DORAN DORAN is a pure Korean word that describes the situation or sound in terms of intimate conversation. The visual concept is 'overlapped two different shapes of voice wave’ and this visualizes the moment when two different voices of D(dad and daughter) become harmonized.