Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.
The Skyline, first introduced in 1957, is a premium sport sedan representing Nissan and has been followed by many Japanese customers for 62 years. Successive Skylines have evolved by adopting the most advanced technology at the time consistently. And now the all-new Skyline equipped with ProPILOT 2.0, the world’s first advanced driver-assistance systems hits the streets. It is a model exploring fun to drive in the new era.
Continue readingMG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.
Continue readingOn Halloween 2020 while the whole world was talking about a special full moon which was visible in all parts of the globe, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night. Agency: Rothco, part of Accenture Interactive | Client: Guinness
Continue readingWith the PHEV system and twin-motor 4WD, we were thorough in filming and creating elaborate graphics to show the car's endlessly pleasant driving experience even when the drive battery was running low. We put our hearts and souls into this project, expressing more than usual the meticulousness and delicacy that only the Japanese can offer.
Continue readingThe powerful acceleration of the twin-motor 4WD. And an overwhelmingly quiet and smooth ride. In the midst of COVID-19, a state of emergency was declared in Japan, and it was very difficult to find a way to express this car to the fullest with minimal shooting. To make the most of the car's characteristics, the team focused on diversity in casting. The car's unique characteristics and diversity. How do they make the most of these two things? And how will Mitsubishi Motors' cars perform in the world of the new normal? They thought this through theoretically and incorporated it into the visuals.
Continue readingIn 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.
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Design to Do features advertising and marketing that moves, motivates and engages the billions.
Provisional bar by Naoya Matsumoto
Wednesday, 17 AprilFruity Lemonade for adults by Friedrich Detering
Tuesday, 16 AprilHydrogen-Electric Hybrid Motorcycle by Mark Norton Menendez
Monday, 15 April
Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.