Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Nissan Leaf

Nissan is proud to present the Leaf electric car. Designers imagined how the world of electric vehicles would be portrayed and how they would be delivered to consumers in the years to come. The shooting continued to be in an unsatisfactory environment due to Covid-19, so they made the best of what they could.

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Vivo X80

Traditional glasses-free 3D screen appears in building high, usually at a distance of a point for the spots on the ground. Glasses-free 3D itself is only a visual work to watch. Still, with the giant screen set up in the background directly, design company will closely watch for the audience, the built-in two radars, human body position, and motion capture techniques such as accurate grasp of the audience, driving content to interact with the audience, so that naked-eye 3D is not a visual spectacle, but better as a landmark for photo opening and interactive entertainment.

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Rockstar Spotlight Studios

As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.

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Pepsi For The Love Of It

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Doritos Rainbow

To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.

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Nissan Note

Nissan's new Note car model catalog was the most important car model for Nissan, as it was the best selling car model in the company, so it had to get the absolute best sales. Also, in July 2020, Nissan changed its company logo and brand guidelines. In addition, the world was in the midst of a severe Covid-19 situation. Under these circumstances, how could we bring this car to the world? What made this project unique and different from others was the exquisite graphics used to create it.

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