LAXART is a museum that brings LA artists and artworks based on LA into one space. The new LAXART logo celebrates the life found beating throughout the city through its multiple colors and layers of X-shaped lines. The colors and X's build on each other to represent the diversity found in Los Angeles. The logo can also adapt to a variety of surfaces and mediums, subtly shifting from print, to web, and other interactive environments to accommodate to a continually shifting city.
To create more engagement, we introduce ‘ScreenSync’ technology where viewers can discover secrets that are not in the film but only be found by scanning the QR Code appearing at www.akeladin.com on their desktop with their iOS and Android device. Then their mobile device will be syncing with the film and also turning it to be the Remote Control, kind of. Whenever they see the ‘Secret Icon’ on the scene that has the secret, they can interact with their mobile device to discover all the secrets and even share some secrets to their social network, creating huge virals for the campaign!
This folder is exclusively given out to the children who purchases a 3M Polarizing Light. It educates about eye care tips, about how 3M Polarizing Light technology helps them protect their eyes. Loose sheets of information about the products and their characteristics makes this folder contemporary. The child can write their names on the yellow tag in the front. The folder will read 3M Polarizing Light protects "Child's name" eyes, giving them and their parents the assurance of the lamp's effectiveness. An exclusive "3M Polarizing Light Protects My Eyes" badge is given out to create curiosity.
When people get angry or exercise, who will choose the sandbags and other objects to vent their emotion. Sandbag is everyone can understand the visual language, advertising will the cat and dog metaphor adults’ daily vent, with the visual language expression and communication ability unique. Advertisement ‘I am not your vent sandbag’ let a person enjoys popular support, meaningful, thought-provoking, to a good education and inspiration to people, let more people to protect the cats and dogs, to prevent and protect other animals subjected to abuse.
Band equipments have always been a very traditional art form especially in the aspect of retail. Music360 has chosen to break tradition and present these products in more edgy representations, with the idea of connecting with a younger crowd. This allows them to see and perceive this art form and retail in a different light. With the understanding that customers are more discerning these days and traditional way of product photos do not appeal and connect to them, Music360 seeks to appeal through creative and witty representations.
Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.