With the PHEV system and twin-motor 4WD, we were thorough in filming and creating elaborate graphics to show the car's endlessly pleasant driving experience even when the drive battery was running low. We put our hearts and souls into this project, expressing more than usual the meticulousness and delicacy that only the Japanese can offer.
Nissan's new Note car model catalog was the most important car model for Nissan, as it was the best selling car model in the company, so it had to get the absolute best sales. Also, in July 2020, Nissan changed its company logo and brand guidelines. In addition, the world was in the midst of a severe Covid-19 situation. Under these circumstances, how could we bring this car to the world? What made this project unique and different from others was the exquisite graphics used to create it.
The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer's journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
The new design of the Buddy Workwear Manufacture brand creates a fresh, clear appearance. The dark blue presents as the core color the products, letting the colors and photos work. The light blue is the accent and at the same time highlight color of the design. Both colors harmonies around the products, they complement each other like buddies. The new brand name is the core of the new identity: Buddy expresses the new attitude just by reading it. In the design and wording, buddy comes to life: clear, striking colors and straight typography.
LAXART is a museum that brings LA artists and artworks based on LA into one space. The new LAXART logo celebrates the life found beating throughout the city through its multiple colors and layers of X-shaped lines. The colors and X's build on each other to represent the diversity found in Los Angeles. The logo can also adapt to a variety of surfaces and mediums, subtly shifting from print, to web, and other interactive environments to accommodate to a continually shifting city.
To create more engagement, we introduce ‘ScreenSync’ technology where viewers can discover secrets that are not in the film but only be found by scanning the QR Code appearing at www.akeladin.com on their desktop with their iOS and Android device. Then their mobile device will be syncing with the film and also turning it to be the Remote Control, kind of. Whenever they see the ‘Secret Icon’ on the scene that has the secret, they can interact with their mobile device to discover all the secrets and even share some secrets to their social network, creating huge virals for the campaign!