Nissan Motorsports International Co., Ltd. or also called Nismo is a subsidiary of Nissan Motor Company and is the in-house motorsports and performance division. And Nismo unveiled Nissan GT-R Nismo gt3 2018 Spec, a customer racing car. This brochure is created to introduce this evolved model of Nismo gt3 2018 Spec to the racing drivers who own racing vehicles and participate in amateur racings. This is an emblematic model improved to win races. Its dynamic performance could be represented with a sizzling feeling from a circuit but a cool approach was taken instead.
Design is an attitude, which determines the creativity and learning ability of a designer. A good designer, their design from the overall and details have their own trade-offs. Even a point, he would find as many places as possible to choose from. In this process of continuous selection, I also accumulated my own design experience. Although it looks simple, in the future design process, the accumulation of these details can save him time. If you want to have good design, then you must accumulate more in daily life, to understand the meaning of common things.
In the Arabian culture, the word 'Sheikh' describes the highest ranking attained for gratitude, fairness, humbleness and positive leadership. This is how the brand was positioned: slang the target audience could relate to and say in their everyday communication. Common word of mouth that translates to quality, heritage and market leadership. The moustache is the 'Sheikh' trademark, the experienced, iconic male figure of the Middle East. For that, it was used with design elements that were bold, striking, stacked in their lettering and packing an eye catching punch.
For this distance education service campaign, the prints show characters that, even choked by a routine situation, find some time to study. With a lot of humor and a touch of comics style, the design brings a fresh and completely new approach for educational services that are turning into commodities. The illustrations were handmade at first. Then, they were transferred to the computer as a line art drawing for coloring, texturizing, put lights, shadows and volume, in a meticulous work that took 2 (two) months for the illustrator to finish it as we wanted.
In this prospect campaign we bring our aesthetic vision for the brand, and also we suggest a huge amount of applications, due to the use in a diverse set of platforms and mediums. All visual aspects were thought to fit PRYMA's best truths as a product, as well as to bring a fresh and more intuitive communication from the brand to its audience, combining the graphic design and visual aspects with a clear, yet simple and direct call-to-action as slogan.
As a model representative of Xi'an Qujiang residential building, this project incorporates traditional Chinese elements such as pine, deer and koi in the advertising screen, which echoes the minimalist architectural style and presents a serene aesthetic; The most representative visual elements, echoing the minimalist lines, create enough scene and imagination. The integration of oriental culture and world aesthetics forms a contemporary life portrayal of the renaissance of scholars in the Tang Dynasty.