Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Gasometro 2015

This printed advertising was made for a summertime event in Rome, 2015. A nightlife event where food, drink, music and culture are the core of it. The ad is a mix of iconic symbols that floats around the big typography Gasometro creating a surrealistic mood, every symbol suggest a category and none of them is casual. The color palette refers to a summer sunset sky that is exactly the moment when the event starts. Another relevant symbol is the shadow on the background: it shows the Gasometro, a historical structure in the location that gives the name at the event.

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AccountAnts

Most companies from financial / bookkeeping industry communicate in an old-fashioned way: realistic photos of formally dressed corporate workers, that shake hands or sign contracts. The visual communication strategy chosen for AccountAnts is absolutely different from what you would normally expect from the above-mentioned organizations. In these social media posts, illustrations creatively present, "The Reason Why" start-ups and other small to medium companies should partner up with AccountAnts, featuring the strengths in an engaging manner.

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We Are Ecosystem

This corporate film was created as part of marketing communication for Minna Padi, one of well known Indonesia’s securities company, the video itself was released on YouTube and also appear on in-office displays in Minna Padi. The goal from the video is to showcase the Minna Padi business values, ethics, and the direction of the brand going in right now, through compelling, out of the box and inspiring visual storytelling movie.

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Don't Cross The Line

When drivers drive their cars, the pavement can turn into something dangerous if we do not pay attention and especially crossing the lane on the road. The Citroën C3 launches this campaign to highlight its benefit of Lane Departure System on board. The graphic design is done on a CGI platform that recreated some dangerous situations that could happen when we cross lanes during driving, made of pavement. Campaign created to demonstrate the lane departure system of the New Citroën C3.

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Hugs

Electric power came to the automotive segment and Citroën Chile to launch the electric version of the new Berlingo had decided to make a series of posters that were delivered to each customer who bought it, they see animals celebrating the arrival of a vehicle that comes to care environment. Print and poster campaign made for the Citroën E-Berlingo electric car, to show that it is 100% environmentally friendly. Animals on earth feel happy when a car is not contaminating.

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Impressionist Treasures

For the first time, the Gallery turned the tables on the concept of attracting viewers to the Gallery, and instead, brought the Gallery to the viewers. Aside from generating memorable experiences by inviting passers-by to sit and immerse themselves in the painting, the experiential installation was designed to reach and entice new Gallery audiences to come see the original at the Gallery. The experiential installation was even equipped with three interactive iPad kiosks where visitors could play an Art Match quiz.

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