In these series ads, the first advertisement takes inspiration from a fully charged battery icon. It is to convey message of "24 hour Roadside Assistance Service" clearly. The second advertisement utilizes a car battery perched on four wheels as if it is on its way to members. It is to convey "fuss free battery replacement service". The series' core messaging is convenience & hassle-free services. The visual elements were created in Adobe Photoshop & Illustrator, with final results exactly as expected.
Mitsubishi Motors changed its brand tagline from drive@earth to Drive your Ambition and unveiled a new model Eclipse Cross as the first release under this new tagline. The Eclipse Cross is a SUV featuring aggressive design symbolizing the tagline. A twist offering people a real experience of Eclipse Cross’ dynamism and presence through a visual perception is added to this brochure. We used a photographer whose area of expertise is to shoot motorsports and pursued reality with one shot. In addition, a QR code offers people a chance to watch short movies showing its strength.
Fairlady Z is a sports car with stable popularity both in Japan and North America even after nearly 50 has passed from its first release. A new 370Z Heritage Edition is now added to its lineup. This model is a remake of 280Z special decoration package design, which was popular in North America back in 1977, and has contemporary- arranged racing stripes. This brochure is created to feature this special Z without having too many retro-inspired aspects in the creative. Our focus was to present the perspective of modern sports car. The overhead view image on the cover shows the racing stripes.
Nissan Motorsports International Co., Ltd. or also called Nismo is a subsidiary of Nissan Motor Company and is the in-house motorsports and performance division. And Nismo unveiled Nissan GT-R Nismo gt3 2018 Spec, a customer racing car. This brochure is created to introduce this evolved model of Nismo gt3 2018 Spec to the racing drivers who own racing vehicles and participate in amateur racings. This is an emblematic model improved to win races. Its dynamic performance could be represented with a sizzling feeling from a circuit but a cool approach was taken instead.
Design is an attitude, which determines the creativity and learning ability of a designer. A good designer, their design from the overall and details have their own trade-offs. Even a point, he would find as many places as possible to choose from. In this process of continuous selection, I also accumulated my own design experience. Although it looks simple, in the future design process, the accumulation of these details can save him time. If you want to have good design, then you must accumulate more in daily life, to understand the meaning of common things.
In the Arabian culture, the word 'Sheikh' describes the highest ranking attained for gratitude, fairness, humbleness and positive leadership. This is how the brand was positioned: slang the target audience could relate to and say in their everyday communication. Common word of mouth that translates to quality, heritage and market leadership. The moustache is the 'Sheikh' trademark, the experienced, iconic male figure of the Middle East. For that, it was used with design elements that were bold, striking, stacked in their lettering and packing an eye catching punch.