Hello Goodness was created to make 24/7 healthier solutions accessible to the on-the-go consumer. The brand curates PepsiCo's portfolio of better-for-you snacks & beverages and makes them easily accessible. Hello Goodness was launched with a sleekly designed next-generation vending machine and the platform is exploring and prototyping new ways to go beyond vending. The Hello Goodness brand communicates a visual design language that is clean, colorful and category breaking.
Virtual Reality (VR) technology is a useful tool to create immersive experiences, and Creote Studio have taken advantage of VR into movie trailers that creates a unique and intuitive experience. Various 3D environments were designed for different movies, and the environments animation in synchronise with the contents being displayed on movie trailers. This created an immersive experience that was never seen before by the entertainment industry, and engaged and immersed viewers into the movies that was both unique and fun.
The DIAVELO campaign, We Are Electric - Are You, has a different strategic approach from how the bike industry usually make campaigns. Instead of showing action pictures of bikes in driving locations, this campaign shows and involves a set of people who reflects the target group of the DIAVELO electric bikes. The main focus of this campaign is simplicity, repeating the electric message and the direct appeal of the DIAVELO brand which makes the campaign useful over time.
The Future Sees You presents the beauty of the optimism embraced by the young creative adult – the future thinkers, innovators, designers and artists of your world. A dynamic visual story, projected through 30 windows over 5 levels the eyes blaze through a vibrant spectrum of colour, and at times appear to be following the crowd as they look out with confidence into the night. Through these eyes they see the future, the thinker, innovator, designer and artist: tomorrow’s creatives who will change the world.
The power of the brand lies not only in its ability and vision, but also in communication. An easy to use catalogue filled with strong product photography; an consumer orientated and appealing website that provides on-line services and an overview of the brands products. We also developed a visual language in the representation of the brand sensation with a fashion style of photography and a line of fresh communication in social media, establish a dialogue between the company and consumer.