Bestchem is a Taiwanese chemical processing company specializing in printing materials. It aims to initiate a corporate transition through identity rebranding. The designers found that the company’s vision for developing products is to improve people’s lives through chemistry. The concept for the Metamorphosis VI system design arose from the company’s corporate mission and planned transition. Positive elements were incorporated into the logo to close the gap between company and customer, create a brand image of trust and reputability, and form a diversified, international commercial entity.
Among Hong Kong signages, neon sign is the most interesting and iconic piece of local history. Nowadays, neon signs are disappearing and most of the people overlook these. Glowing Neon Story is an experienced campaign that Hongkongers experience a visual culture of neon signs from neon light industry and local city, it celebrates unique aesthetics and human touch by exploring, appreciating and recording neon signs.
Tygr approached Graphixstory with a requirement to craft a brand video for them and it should not be just an ex-plainer style video. The challenge was to craft this video(which must showcase all their services) with an unorthodox story-line and vibrant visuals leveraging the power of storytelling with quirky motion within one minute. The protagonist of the story is 'Mogum' who smartly uses Tygr to go to his office daily on time, to do his office works easily with Tygr's logistics app and to take her girlfriend in a romantic long drive on Tygr Limo on her birthday.
The Christmas Carol Set is a company gift designed to spread the joy of Christmas – where clients can interact and share the gift with others. We wanted to harness different perspectives and experiences to bring people together. For the older among us, the use of a mixtape evokes memories of a bygone cassette era while the younger generation get an intriguing retro item to discover.
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