Hello Goodness was created to make 24/7 healthier solutions accessible to the on-the-go consumer. The brand curates PepsiCo's portfolio of better-for-you snacks & beverages and makes them easily accessible. Hello Goodness was launched with a sleekly designed next-generation vending machine and the platform is exploring and prototyping new ways to go beyond vending. The Hello Goodness brand communicates a visual design language that is clean, colorful and category breaking.
Virtual Reality (VR) technology is a useful tool to create immersive experiences, and Creote Studio have taken advantage of VR into movie trailers that creates a unique and intuitive experience. Various 3D environments were designed for different movies, and the environments animation in synchronise with the contents being displayed on movie trailers. This created an immersive experience that was never seen before by the entertainment industry, and engaged and immersed viewers into the movies that was both unique and fun.
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