The power of the brand lies not only in its ability and vision, but also in communication. An easy to use catalogue filled with strong product photography; an consumer orientated and appealing website that provides on-line services and an overview of the brands products. We also developed a visual language in the representation of the brand sensation with a fashion style of photography and a line of fresh communication in social media, establish a dialogue between the company and consumer.
Hamed newspaper is not a real newspaper. it is a funny newspaper format advertisement fully edited with corporate identity of Hamed fast food. from the near it is just like a real newspaper in all its grids an styles but with font and color and logo of Hamed. also all texts are editorial and in a folklore type. The best part is the menu and prices that are in shape of newspaper Requirements section for example"Hamburger for sale with sea view" or "pizza Peperoni Discount on contract" :). etc.
Mitsubishi Motors changed its brand tagline from drive@earth to Drive your Ambition and unveiled a new model Eclipse Cross as the first release under this new tagline. The Eclipse Cross is a SUV featuring aggressive design symbolizing the tagline. A twist offering people a real experience of Eclipse Cross’ dynamism and presence through a visual perception is added to this brochure. We used a photographer whose area of expertise is to shoot motorsports and pursued reality with one shot. In addition, a QR code offers people a chance to watch short movies showing its strength.
Fairlady Z is a sports car with stable popularity both in Japan and North America even after nearly 50 has passed from its first release. A new 370Z Heritage Edition is now added to its lineup. This model is a remake of 280Z special decoration package design, which was popular in North America back in 1977, and has contemporary- arranged racing stripes. This brochure is created to feature this special Z without having too many retro-inspired aspects in the creative. Our focus was to present the perspective of modern sports car. The overhead view image on the cover shows the racing stripes.
Nissan Motorsports International Co., Ltd. or also called Nismo is a subsidiary of Nissan Motor Company and is the in-house motorsports and performance division. And Nismo unveiled Nissan GT-R Nismo gt3 2018 Spec, a customer racing car. This brochure is created to introduce this evolved model of Nismo gt3 2018 Spec to the racing drivers who own racing vehicles and participate in amateur racings. This is an emblematic model improved to win races. Its dynamic performance could be represented with a sizzling feeling from a circuit but a cool approach was taken instead.
Design is an attitude, which determines the creativity and learning ability of a designer. A good designer, their design from the overall and details have their own trade-offs. Even a point, he would find as many places as possible to choose from. In this process of continuous selection, I also accumulated my own design experience. Although it looks simple, in the future design process, the accumulation of these details can save him time. If you want to have good design, then you must accumulate more in daily life, to understand the meaning of common things.