Hello Goodness was created to make 24/7 healthier solutions accessible to the on-the-go consumer. The brand curates PepsiCo's portfolio of better-for-you snacks & beverages and makes them easily accessible. Hello Goodness was launched with a sleekly designed next-generation vending machine and the platform is exploring and prototyping new ways to go beyond vending. The Hello Goodness brand communicates a visual design language that is clean, colorful and category breaking.
VDA always exceeds expectations in supporting their clients. The team designed marketing and promotional materials ranging from printing materials, window display, and product display for Luci Di Gala. The team chose blue in the brand color scheme for an elegant and classy arrangement. More than 50 shades of blue and materials were explored and tested during the design process. They spent a great amount of time researching user experience, including the interaction between displays and spotlights in retail shops that allows the display effectively capture the attention of viewers and audience.