Mitsubishi Motors changed its brand tagline from drive@earth to Drive your Ambition and unveiled a new model Eclipse Cross as the first release under this new tagline. The Eclipse Cross is a SUV featuring aggressive design symbolizing the tagline. A twist offering people a real experience of Eclipse Cross’ dynamism and presence through a visual perception is added to this brochure. We used a photographer whose area of expertise is to shoot motorsports and pursued reality with one shot. In addition, a QR code offers people a chance to watch short movies showing its strength.
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