Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Noriko Hirai (Nina)
Brochures of Car Products and Functions
Saturday, 13 April 2024

Mitsubishi Motors Outlander

The powerful acceleration of the twin-motor 4WD. And an overwhelmingly quiet and smooth ride. In the midst of COVID-19, a state of emergency was declared in Japan, and it was very difficult to find a way to express this car to the fullest with minimal shooting. To make the most of the car's characteristics, the team focused on diversity in casting. The car's unique characteristics and diversity. How do they make the most of these two things? And how will Mitsubishi Motors' cars perform in the world of the new normal? They thought this through theoretically and incorporated it into the visuals.

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Ralf Kauffmann
Campaign and Sales Support
Friday, 12 April 2024

Target

In 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.

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Ralf Kauffmann
Sneakers Box
Thursday, 11 April 2024

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

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Yingbo Qiao
Integrated Advertising Campaign
Wednesday, 10 April 2024

Don't Lose Your Biculutural

For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.

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Joshua Grant Rayner
Events Promotional Product
Tuesday, 9 April 2024

Cap Pac

Cap Pac is a marketing tool tailored for outdoor events. Designed to increase uptake and widening the appeal of brands promotional products, by offering multiple fun, interactive and useful products for the consumer. The configuration of the Sign/Drinks Carrier and two detachable Sun Visors fitting around each other, fully utilising the material. All these products are made from a single sheet of card making them cheap to deliver and easy to distribute at the event. Manufactured in the most sustainable way possible, with each CapPac produced actually having a positive impact to the planet.

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PepsiCo Design & Innovation
Campaign
Monday, 8 April 2024

Lays Heartwork

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

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Design interview of the day
Special Coverage
Saturday, 6 April 2024

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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