The idea had to be of epic proportions in order for the Post-it Big Pad to have an impact on it's audience. Everything in it had to be upsized to convey the message of think big, create big and love big! The idea of a customised 16" x 16" pizza box, together with a huge chocolate chip cookie was conceptualised. The pack contains two pads of Post-it Big Pads, sampling packs, Post-it Super Sticky Die-cut Notes, tabs, giant chocolate/strawberry sticks, heart shaped jellies. To package everything nicely, a pink felt cloth was used to wrap the items, giving it a more premium feel.